Interactive Intelligence Education Department had a history of breaking the mold. They defied the conventions. And they succeeded. Blazing new trails was baked into the culture. So, when they diverted significant development resources to a new cloud product, before cloud computing was fashionable, the industry took note.
PureCloud was the result of rebellious thinking and an eye toward the future. And the Education Department followed suit with it’s online training.
To break the mold of traditional eLearning the concept was born to present the PureCloud training in an engaging scenario-based and branching modular package. One that was relatable, and carried the learner on a journey to enlightenment.
Interactive Outdoor Adventures (IOA) was a fictitious company which became the subject of our story-based eLearning. IOA was a start-up travel adventure company that was implementing PureCloud into their call centers.
Interactive Outdoor Adventures became a platform to present the training upon. Each course continued the story, developed the characters, and carried learners on an intriguing journey of enlightenment.
The goal was to develop a storyline so compelling, that learners would devour the training. And in the process, they would become brand advocates for Interactive Intelligence and PureCloud.
In order for the scenario-based training to captivate our audience, the details and consistency had to connect the dots. This timeline graphic was a supplemental download in one of the training courses. However, the instructional design team also appreciated it as they wrote and developed the details with each course.
The IOA scenario was an engaging platform that became the foundation for PureCloud training. Little by little, the story and characters were introduced, building upon the scenario with each course. The training shared experiences of the IOA characters whose roles mimicked those of our customers. In 2015, the training won critical accolades at DevLearn for it’s creativity and presentation.
Each key feature of the cloud-based product was given great attention by being explained through motion graphics and voice-over to better understand real-world concepts and situations.