Located in the heart of Idaho hops country, Mill 95 serves as the region’s independent hops provider. It’s a family-run business with agricultural roots that run five generations deep.
A decision to partner with Obendorf Hop to bring the first commercial field of Triumph hops to Idaho led us to record the entire process—from planting to growing to harvest to brewing—for viewers to follow the journey on social media using #TriumpJourney for each monthly ad campaign.
Normally, they’re bright, flashy, and encroach on our internet browsing experience. We’ve all tried our best to become immune to them. It’s safe to say they’ve got quite a bad rap.
In actuality, web banner ads can be a great tool to spread a specific message to a targeted audience.